Total No. of Questions—4] [Total No. of Printed Pages—2
Seat
No. [5314]-201
PGDFT (II Sem.) EXAMINATION, 2018
INTERNATIONAL MARKETING
Paper VII
(2014 PATTERN)
Time Three Hours Maximum Marks 60
N.B. All questions are compulsory.
(ii All questions carry equal marks.
1. Discuss various methods to enter in International Market.
Or
Explain various objectives of Promotion policy. Also comment on
importance of Promotion policy.
2. Comment on importance of 'Market Surveys and Market Research'.
Or
What is 'Export Pricing' What factors are to be considered for
Pricing strategy
3. What do you mean by 'Globalization' What is the impact of 'Globalization'
on International Marketing.
Or
Discuss importance of Product Development, Product Positioning and
Product Simplification.
P.T.O.
[5314]-201 2
4. Write notes (any three)
Opportunities in Export Market
Product simplification
Product positioning
Importance of Channel selection