Exam Details
| Subject | writing for media | |
| Paper | ||
| Exam / Course | b.a.english | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | April, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Sc.DEGREE EXAMINATION VISUAL COMMUNICATION
FIRSTSEMESTER APRIL 2018
17/16UEL1AL02 /EL 2101- WRITING FOR MEDIA
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
I. ANSWER THE FOLLOWING QUESTIONS IN ABOUT 60 WORDS EACH: (10×3=30 MARKS)
What is a lead in a news story?
Write a short note on editorials.
What are the features that make an effective headline?
Rewrite the given headline in three different ways, "Court asks govt. to get tough on rash driving".
How do media play an important role today?
What are the objectives of advertising?
Use punctuations like Period, Comma, Apostrophe, Question Mark, and Hyphen in appropriate position in the following sentences. i. We will be arriving on Monday morning at least I think so ii. Did you understand why I was upset iii. The girls father sat in a corner
Correct the errors in the following sentences:
i. It depends of the weather.
ii. I've lived in Barcelona since six years.
iii. According to scientists, black carbon, emitting from biomass burning, diesel engine exhaust and cooking fires has a warming effect in the atmosphere three to four times greater than prevailing estimates.
Explain surrogate advertisement with an example.
10) List the various types of demographics an advertising agency might use to segregate their consumers.
II. ANSWER ANY FOUR OF THE FOLLOWING QUESTIONS IN ABOUT 150 WORDS EACH OR AS SPECIFIED: × 10 40 MARKS)
2
11) Write a lead using the given headline "Jewellery missing says woman".
12) Discuss the Inverted Pyramid Style in a news story.
13) Explain Syd Field's paradigm in script writing.
14) Differentiate between a Feature Lead and a Hard news Lead.
15) Develop an advertisement for a Water Bottle using a Punch Line, Tag Line, Brand Name, Logo, Body Copy of your own.
III. ANSWER ANY TWO OF THE FOLLOWING QUESTIONS IN ABOUT 200 WORDS EACH OR AS SPECIFIED: × 15 30 MARKS)
16) Analyse a film you have watched using Syd Field's paradigm of three act structure.
17) What are the basic components of Featured article? Illustrate.
18) Attempt a review on any movie you have watched using the fundamental framework of 'Review Writing'.
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.Sc.DEGREE EXAMINATION VISUAL COMMUNICATION
FIRSTSEMESTER APRIL 2018
17/16UEL1AL02 /EL 2101- WRITING FOR MEDIA
Date: 30-04-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
I. ANSWER THE FOLLOWING QUESTIONS IN ABOUT 60 WORDS EACH: (10×3=30 MARKS)
What is a lead in a news story?
Write a short note on editorials.
What are the features that make an effective headline?
Rewrite the given headline in three different ways, "Court asks govt. to get tough on rash driving".
How do media play an important role today?
What are the objectives of advertising?
Use punctuations like Period, Comma, Apostrophe, Question Mark, and Hyphen in appropriate position in the following sentences. i. We will be arriving on Monday morning at least I think so ii. Did you understand why I was upset iii. The girls father sat in a corner
Correct the errors in the following sentences:
i. It depends of the weather.
ii. I've lived in Barcelona since six years.
iii. According to scientists, black carbon, emitting from biomass burning, diesel engine exhaust and cooking fires has a warming effect in the atmosphere three to four times greater than prevailing estimates.
Explain surrogate advertisement with an example.
10) List the various types of demographics an advertising agency might use to segregate their consumers.
II. ANSWER ANY FOUR OF THE FOLLOWING QUESTIONS IN ABOUT 150 WORDS EACH OR AS SPECIFIED: × 10 40 MARKS)
2
11) Write a lead using the given headline "Jewellery missing says woman".
12) Discuss the Inverted Pyramid Style in a news story.
13) Explain Syd Field's paradigm in script writing.
14) Differentiate between a Feature Lead and a Hard news Lead.
15) Develop an advertisement for a Water Bottle using a Punch Line, Tag Line, Brand Name, Logo, Body Copy of your own.
III. ANSWER ANY TWO OF THE FOLLOWING QUESTIONS IN ABOUT 200 WORDS EACH OR AS SPECIFIED: × 15 30 MARKS)
16) Analyse a film you have watched using Syd Field's paradigm of three act structure.
17) What are the basic components of Featured article? Illustrate.
18) Attempt a review on any movie you have watched using the fundamental framework of 'Review Writing'.
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