Exam Details
| Subject | principles of marketing | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | loyola college | |
| Position | ||
| Exam Date | May, 2018 | |
| City, State | tamil nadu, chennai |
Question Paper
1
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A.DEGREE EXAMINATION -BUSINESS ADMINISTRATION
THIRD SEMESTER APRIL 2018
BU 3503- PRINCIPLES OF MARKETING
Date: 07-05-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
SECTION A
ANSWER ALL THE QUESTIONS (10 X 2 20Marks)
1. What do you mean by market segmentation?
2. List out the different product levels.
3. What do you mean by Labelling?
4. Define marketing mix.
5. What is direct marketing?
6. What is penetration pricing
7. What do you understand by the term 'brand equity'?
8. What is 'push strategy"?
9. What is niche marketing?
10. What do you meanby a new product development?
SECTION B
ANSWER ANY FIVE OF THE QUESTIONS X 8 40Marks)
11. Discuss the different kinds of pricing
12. Highlight the important decisions in the development and marketing of individual products and services
13. Explain briefly the elements of marketing mix.
14. Explain the different stages of product life cycle.
15. What are the steps involved in developing an effective communication?
16. What are the rights of wholesalesand retailers?
17. Explain the various sales promotion tools.
18. Discuss the different steps involved in competitor analysis
SECTION C
ANSWER ANY TWO OF THE QUESTIONS X 20 40Marks)
19. Discuss the factors that would affect the marketing environment of a business.
20. Explain in detail the new product development strategies.
21. Discuss the procedure for price determination
LOYOLA COLLEGE (AUTONOMOUS), CHENNAI 600 034
B.B.A.DEGREE EXAMINATION -BUSINESS ADMINISTRATION
THIRD SEMESTER APRIL 2018
BU 3503- PRINCIPLES OF MARKETING
Date: 07-05-2018 Dept. No. Max. 100 Marks
Time: 01:00-04:00
SECTION A
ANSWER ALL THE QUESTIONS (10 X 2 20Marks)
1. What do you mean by market segmentation?
2. List out the different product levels.
3. What do you mean by Labelling?
4. Define marketing mix.
5. What is direct marketing?
6. What is penetration pricing
7. What do you understand by the term 'brand equity'?
8. What is 'push strategy"?
9. What is niche marketing?
10. What do you meanby a new product development?
SECTION B
ANSWER ANY FIVE OF THE QUESTIONS X 8 40Marks)
11. Discuss the different kinds of pricing
12. Highlight the important decisions in the development and marketing of individual products and services
13. Explain briefly the elements of marketing mix.
14. Explain the different stages of product life cycle.
15. What are the steps involved in developing an effective communication?
16. What are the rights of wholesalesand retailers?
17. Explain the various sales promotion tools.
18. Discuss the different steps involved in competitor analysis
SECTION C
ANSWER ANY TWO OF THE QUESTIONS X 20 40Marks)
19. Discuss the factors that would affect the marketing environment of a business.
20. Explain in detail the new product development strategies.
21. Discuss the procedure for price determination
Other Question Papers
Subjects
- accounting for decision making
- business & society
- business environment
- business ethics and csr
- business management
- business policy & strategy
- company accounts
- company law & sec. practice
- consumer behaviour
- corporate accounting
- cost accounting
- elements of company law
- elements of operations research
- elements of statistics
- entrepreneurship
- financial accounting
- financial institutions
- financial management
- financial services
- finiancial accounting package using tally
- fundamentals of investments
- human resource management
- indirect tax
- industrial relations
- international business management
- international marketing
- introduction to investment
- introduction to statistics
- labour laws
- legal aspects of business
- logistics & supply chain management
- management accounting
- management information system
- mercantile law
- principles of marketing
- product brand and service management
- production management
- project management
- retail management
- rural marketing
- strategic management
- supply chain management
- working capital management