M.L.I.S. DEGREE EXAMINATION, NOVEMBER 2017
Third Semester
Library and Information Science
Elective MARKETING OF INFORMATION PRODUCTS
AND SERVICES
(CBCS 2013 onwards)
[Common for M.L.I.Sc./M.L.I. Sc. (Lateral entry)]
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all the questions.
All questions carry equal marks.
1. Define information products.
2. Define information commons.
3. Define marketing.
4. Define marketing strategy.
5. Define market segmentation.
6. What should be analyze user behaviour in marketing
information?
7. Define marketing mix.
8. What is pricing policy?
Sub. Code
932503/
933503
RW-749
2
WK16
9. Define marketing research.
10. Write any two types of marketing research.
Part B x 5 25)
Answer all the questions choosing either or
All questions carry equal marks.
11. Write in brief about nature and types of information
products.
Or
Elaborate on tangible and intangible information
products.
12. Write a short note on approaches to marketing of
information.
Or
Corporate strategy: Discuss in brief
13. Write a short note on geographical segmentation.
Or
What are the advantages of marketing plan?
14. Write a short note on Mccarthy's Four P's.
Or
Explain in brief about product mix strategies.
15. What is the scope of marketing research?
Or
Write a short note on techniques of marketing
research.
RW-749
3
WK16
Part C 10 30)
Answer any three questions.
All questions carry equal marks.
16. "Information is a commodity and resource": Illustrate
with suitable examples.
17. Explain the concept, need and purpose of marketing of
information products.
18. Elaborate on different methods of market segmentation.
19. Elaborate on need and designing of marketing mix.
20. What are components and functions of marketing
information system?
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