B.Voc. DEGREE EXAMINATION,
NOVEMBER 2017.
Third Semester
Fashion Technology
FASHION AND APPAREL MERCHANDISING
(CBCS 2015 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Write the merits of advertising.
2. Write about the components of fashion.
3. What do you mean by fashion direction?
4. Classify the types of fashion shows.
5. What do you mean by apparel merchandising?
6. List out the attributes a good merchandiser should
possess.
7. What is a proto sample?
8. Why factory audit is important?
9. State the merits of trade fairs in apparel export.
10. What is BoL?
Sub. Code
5FT3C1
RW-1016
2
Sp4
Part B 5 25)
Answer all questions choosing either or
11. Write about various sales promotion activities.
Or
Write a note on leaders of fashion.
12. Write about the need of fashion merchandising.
Or
Write a note on sourcing methods.
13. Classify the exporters and buyers.
Or
Write about fashion retail merchandising.
14. Write the importance of buyer communication.
Or
Write about assortment and its types.
15. Write the features of Special Economic Zone.
Or
Write a note on Revolving Letter of Credit.
RW-1016
3
Sp4
Part C 10 30)
Answer any three questions.
16. Discuss elaborately about fashion cycle and theory of
fashion.
17. Write in detail about design planning and selection.
18. Explain in detail about the organizational structure of
Indian apparel industry.
19. Discuss in detail about various pre-shipment and post
shipment documents.
20. Write elaborately about the role played by AEPC in the
promotion of apparel export from our country.