M.B.A. DEGREE EXAMINATION,
NOVEMBER 2017.
Third Semester
Logistics Management
Elective — DISTRIBUTION MANAGEMENT
(CBCS 2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
1. State the need for physical distribution.
2. List the factors affecting distribution channels.
3. Specify some methods of transport security.
4. What is palletization?
5. What are the reasons for rising costs in transportation?
Part B x 10 50)
Answer all questions.
6. List and explain the marketing forces affecting
distribution.
Or
Relate the transportation function with other
business functions.
Sub. Code
643501
RW-812
2
Ws20
7. Draw and explain the structure and design of
distribution channel.
Or
Discuss in detail on the concept of channel
members.
8. Illustrate the various modes of transportation and
methods of transport mode selection.
Or
Analyse the trends of modern transport industry.
9. Elucidate the order processing procedure of
transportation.
Or
Write the meaning, process and benefits of
containerization.
10. Describe the need of distribution control of explain
the stages of control process.
Or
Give a detailed notes on functions, structure and
hierarchy of transport organizations.
Part C 10 10)
(Compulsory)
11. Cookers India is a large manufacturer of pressure cookers
in India and a leading exporter world wide. In the
US market these cookers are sold through leading chain
stores which have outlets across the country. The chain
stores require the manufacturer to replenish inventories
as soon as they are being exhausted so that the store does
not keep excess inventory.
RW-812
3
Ws20
Discuss the various options for the setup for
distribution and sales, including the profile of the
sale persons.
What type of channel members and intermediaries
required?
What complexities will arise over this product
distribution?
————————