M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Third Semester
International Business
GLOBAL MARKETING
(CBCS 2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
All questions carry equal marks.
1. What do you mean Consumer Behaviour?
2. What is Product Standardisation?
3. What is Dumping?
4. Write a short note op Trade fair.
5. Point out any three Indirect Channels of distribution.
Part B 10 50)
Answer all questions choosing either or
6. What are the internal Environments of Marketing?
Or
What are the steps in the Decision making process?
Sub. Code
652304
RW-802
2
Wk 10
7. Enumerate the elements of Product strategies.
Or
What is Market Segmentation? And explain how is
it used in Target marketing?
8. What are the different types of Pricing strategies?
Or
Give a detailed account on anti-dumping measures.
9. Give an account on Methods of Publicity and its
Impact.
Or
How do you identify the effectiveness of Media
advertising?
10. What are the advantages and disadvantages of
Direct distribution?
Or
What is channel Conflict? And explain its decisions
in distribution.
Part C 10 10)
Compulsory.
11. ''Distribution channels are the link between producers
and customers" Comment and
Discuss the various types of intermediaries
associated with both Direct and Indirect Methods.
What are the factors that need to be considered
before taking a decision as to whether to go for
Direct or Indirect Exports?
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