M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Third Semester
ORGANISATIONAL CULTURE AND DEVELOPMENT
(CBCS 2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
1. What are the different types of organizational cultures?
2. What is organizational change and development?
3. What is action research?
4. What is team intervention?
5. What is meant by human behaviour in an organization?
Part B x 10 50)
Answer all questions choosing either or
6. Explain various dimensions of organisational
culture.
Or
What type of organizational culture emphasizes
change and growth? Discuss.
Sub. Code
641341
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7. Describe major components to successful
organizational development.
Or
Discuss the techniques of organizational diagnosis.
8. Discuss the advantages of action research in
Organizational Development.
Or
Describe the role of descriptive research in
Organizational Development.
9. Describe about inter-group interventions with
examples.
Or
Briefly explain about types, techniques of OD
intervention.
10. Discuss any three kinds of organizational change.
Or
Discuss the strategies for successful organizational
change.
Part C 10 10)
Compulsory.
11. Netscape's Work Culture.
On November 24, 1998, America Online
announced the acquisition of Netscape Communications
(Netscape), a leading Internet browser company, for $10
billion in an all-stock transaction. With this acquisition.
AOL got control over Netscape's three different
businesses — Netcenter portal, Netscape browser
software and a B28 e-commerce software development
division.
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According to the terms of the deal, Netscape's
shareholders received a 0.45 share of AOL's common
stock for each share they owned. The stock markets
reacted positively and AOL's sharevalue rose by just
after the announcement. Once shareholders and
regulatory authorities approved the deal. Netscape's CEO
James Barksdale (Barksdale) was supposed to join AOL's
board. Many analysts felt that this acquisition would help
AOL get an edge over Microsoft, the software market
leader, in the Web browser market. Steve Case, (Case)
Chairman and CEO of AOL, remarked, acquiring
Netscape, we will he able to both broaden and deepen our
relationships with business partners who need additional
level of infrastructure support, and provide more value
and convenience for the Internet consumers."
However, a certain section of analysts doubted whether
AOL's management would accept Netscape's casual and
independent culture. Moreover, they were worried that
this deal may lead to a reduction in Netscape's workforce,
the key strength of the company.
A former Netscape employee commented. 'People at
Netscape were nervous about the implications of AOL
buying us.' Allaying these fears, in an address to
Netscape employees, Case said, 'Maybe you joined the
company because it was a cool company. We are not
changing any of that. We want to run this as an
independent culture".
In spite of assurances by AOL CEO, it was reported that
people at Netscape were asked to change the way they
worked. In July 1999, Netscape employees were asked to
leave if they did not like the new management.
By late 1999, most of the key employees, who had been
associated with Netscape for many years, had left.
Barksdale left to set up his own venture capital firm,
taking along with him former CFO Peter Currie.
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Marc Andreessen (Andreessen) stayed with AOL as Chief
Technology Officer till September 1999, when he left to
start his own company, Loud cloud. Mike Homer, who ran
the Netcenter portal, left the company while he was on a
sabbatical.
Questions
Write your remarks about implementation of AOL
in Netscape.
Explain the merits and demerits after the
implementation of AOL in Netscape.
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