M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
AIRLINE BUSINESS STRATEGIES
(Upto 2015 batch)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What do you mean by 'industry dynamics'?
2. Define the term 'knowledge economy'.
3. State the meaning of market segmentation.
4. What is meant by customer relationship management?
5. Differentiate commerce from E-business.
6. Define 'mission and vision statements'.
7. What is meant by proration of air ticket?
8. Why do airlines form strategic alliance?
9. What are biometric technologies used in airline business?
10. State the meaning of integrated data base.
Sub. Code
34
CP-8384
2
Wk16
Part B 5 25)
Answer all questions.
11. What are the objectives of operational planning?
Or
How do airlines segment their markets?
12. What are the challenges faced by airlines with
regard to operations, customers and competition.
Or
What are the key drivers of E-business?
13. Describe the features of Airbus A380.
Or
What are the features of fractional ownership of
aircrafts?
14. Explain the changing characteristics of cargo
markets.
Or
What are the advantages of integrated aircargo
services?
15. How can enabling technology improve customer
service?
Or
Explain the integrated data base system in airline
business.
CP-8384
3
Wk16
Part C 10 30)
Answer all questions.
16. Discuss the factors to make customer relationship
management successful.
Or
Discuss the effects of E-business on customers,
partners and airlines.
17. Explain the strategies adopted by airlines in
regional markets.
Or
What are the threats and opportunities of
implementing information management in aircargo
market?
18. List out the problems in assessing investment in
technology. Why should airlines invest in emerging
technology.
Or
Briefly describe the business structures, process
and philosophies adopted by airlines to make
successful implementation of emerging technology.
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