M.B.A. DEGREE EXAMINATION, NOVEMBER 2017
Airline and Airport Management
AIRPORT MARKETING
(Upto 2015 batch)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is the goal of airport enterprise?
2. What do you mean by Airport value chain?
3. What are primary and secondary hubs?
4. State the meaning of low cost airport.
5. What is meant by bench marking?
6. What are the uses of self service kiasks?
7. Mention any two SBUs in Airport marketing.
8. What is a chartered airport?
9. List out the commercial services of airport.
10. Who is a cherry picker in airport?
Sub. Code
25
CP-8377
2
Wk 3
Part B 5 25)
Answer all questions.
11. Explain the market positioning strategies adopted
by airports.
Or
Enumerate the major stakeholders of an airport and
list out their subdivisions.
12. Explain the features of low cost airports.
Or
Enumerate the aviation and non-aviation revenues
of airport.
13. Explain the functions of passenger terminal and
cargo terminal in airport.
Or
Explain the role of primary actors in Airport value
chain.
14. Who are concessionaries in airport? Explain their
functions.
Or
Bring out the impact of September 11, 2001 event
on airport business.
15. What is catchment area of airport? Explain the role
of airport in developing the catchment area.
Or
'Singapore airport is the best airport in the world'
Elucidate.
CP-8377
3
Wk 3
Part C 10 30)
Answer all questions.
16. Enumerate the factors that determine the choice of
airport.
Or
Explain the role and benefits of Airport alliances.
17. Describe the features of different types of airport
alliances.
Or
Explain point to point alliance and multipoint
alliance.
18. Discuss about the size of Airport marketing for any
two aviation related business.
Or
Analyse the strategies adopted by Airport to
improve its market share.
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