B.J.M.C. (Semester (CBCS) Examination Oct/Nov-2017
INTRODUCTION TO JOURNALISM COMMUNICATION THEORIES
Day Date: Thursday,16-11-2017 Max. Marks: 70
Time: 10.30 AM to 01.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Select the correct alternative:- 14
How many factors is SMRC model.
4 5
3 6
Who developed social reference model of communication.
Gerbner New Comb
Osgood Schramm
Radio is type of media.
Visual Audio media
Audio-visual media Print media
Mac Bride communication was set up in
1977 1982
1980 1978
Communication is derived from
Latin French
English Hindi
is not a mass communication tool.
Newspaper Radio
Internet Telephone
model is called as Helical Model.
Dance Gerbner
Schramm None of these
Q.2 Write Short Notes. (Any four) 14
Group Communication
Message
Two step Theory
Formal communication
Internet
Q.3 Write Short Answers of the following. (Any two) 14
Explain the media monopoly.
Describe in detail the Gerber's model.
State the importance of communication in the social life.
Q.4 Write the Answers in 500 words:- (Any one) 14
Discuss on the cultivation theory.
Discuss the characteristics of social media.
Q.4 Write the Answers in 500 words:- (Any one) 14
State the role of media education in communication.