Exam Details
| Subject | marketing research | |
| Paper | ||
| Exam / Course | b.b.a. | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | November, 2017 | |
| City, State | maharashtra, solapur |
Question Paper
B.B.A. (Semester III) (CBCS) Examination Oct/Nov-2017
MARKETING RESEARCH
Day Date: Saturday, 11-11-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives: 07
is the systematic objective study of marketing problems.
Interpretation Marketing Research
Sampling Primary data
In sampling, whole group is selected on random basis.
Multistage Multiphase
Quota Cluster
is the process of creating classes to segregate data.
Reporting Classification
Census Survey Sampling
specifies methods procedures for conducting particular
study.
Research Design Finding
Interpretation Reporting
In observation, respondents are unknown that they are
getting observed.
Plane Undisguised
Disguised None
is finite or infinite collection of individuals.
Population Sample size
Census Sampling Frame
is the process of alteration of data to reduce errors.
Framing Editing
Tabulation Coding
Q.1 Fill in the blanks. 03
is the process of summarizing data to display it into compact
form.
analysis studies relationship between two variables.
is the assumption or preposition made by researcher which
he wants to verify in research.
Q.1 Match the pairs.
Set Set 04
Open ended questions Research Instrument
Data Analysis Probability Sampling
Cluster Sampling Measurability Economy
Good sample design Free Thoughts of respondents
Relationship among variables
Page 2 of 2
SLR-CB-17
Q.2. Write Short Notes (Any two) 14
Applications of MR
Body of report/ Chapter Scheme
Statistics in Research
Q.3. Write short notes (Any two) 14
Census Sample Survey
Oral Reporting
Determining Sample Size
Q.4 Define Marketing Research. Explain its process in detail. 14
OR
What is Data Analysis? Explain the Processing operations in detail?
Q.5. Define Questionnaire? Explain step involved in designing it. 14
OR
ABC firm wants to conduct a Customer Satisfaction survey in your city for
"Big Bazaar", Frame a suitable questionnaire containing both open and close
ended questions for the same. (Assume Necessary information)
MARKETING RESEARCH
Day Date: Saturday, 11-11-2017 Max. Marks: 70
Time: 02:30 PM to 05.00 PM
Instructions: All questions are compulsory.
Figures to the right indicate full marks.
Q.1 Choose correct alternative from the given alternatives: 07
is the systematic objective study of marketing problems.
Interpretation Marketing Research
Sampling Primary data
In sampling, whole group is selected on random basis.
Multistage Multiphase
Quota Cluster
is the process of creating classes to segregate data.
Reporting Classification
Census Survey Sampling
specifies methods procedures for conducting particular
study.
Research Design Finding
Interpretation Reporting
In observation, respondents are unknown that they are
getting observed.
Plane Undisguised
Disguised None
is finite or infinite collection of individuals.
Population Sample size
Census Sampling Frame
is the process of alteration of data to reduce errors.
Framing Editing
Tabulation Coding
Q.1 Fill in the blanks. 03
is the process of summarizing data to display it into compact
form.
analysis studies relationship between two variables.
is the assumption or preposition made by researcher which
he wants to verify in research.
Q.1 Match the pairs.
Set Set 04
Open ended questions Research Instrument
Data Analysis Probability Sampling
Cluster Sampling Measurability Economy
Good sample design Free Thoughts of respondents
Relationship among variables
Page 2 of 2
SLR-CB-17
Q.2. Write Short Notes (Any two) 14
Applications of MR
Body of report/ Chapter Scheme
Statistics in Research
Q.3. Write short notes (Any two) 14
Census Sample Survey
Oral Reporting
Determining Sample Size
Q.4 Define Marketing Research. Explain its process in detail. 14
OR
What is Data Analysis? Explain the Processing operations in detail?
Q.5. Define Questionnaire? Explain step involved in designing it. 14
OR
ABC firm wants to conduct a Customer Satisfaction survey in your city for
"Big Bazaar", Frame a suitable questionnaire containing both open and close
ended questions for the same. (Assume Necessary information)
Other Question Papers
Subjects
- business communication – ii
- business communication paper – i
- business economics (micro)
- business economics – ii (macro)
- business economics – ii (marco)
- business environment
- business informatics
- business law
- business organization and systems
- business statistics
- cost & management accounting-i
- cost accounting
- entrepreneurship development
- event management
- financial accounting
- financial management – i
- financial management – ii
- foundation of human skills
- human resource management – i
- human resource management – ii
- international business
- it in management
- management of business services
- management of sme
- marketing management – i
- marketing management – ii
- marketing research
- organisational behavior
- principles of management
- production management - i
- production management – i
- production management – ii
- retail management