B.Sc. DEGREE EXAMINATION, NOVEMBER 2017
Fifth Semester
Visual Communication
ADVERTISING BASICS AND CREATIVITY
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Define all the questions
1. Advertising
2. Caption
3. Jingle
4. Logo
5. Dummy
6. Marketing
7. Promotion
8. Thumbnail
9. Reach
10. Client
Sub. Code
4BVC5C1
AFF-4613
2
Wk16
Part B x 5 25)
Answer all questions.
11. Describe the nature and scope of advertising.
Or
Why creativity is important in advertising? Explain.
12. Explain how to modify a source of idea based on
target audience.
Or
What are the essentials of writing a good copy for
executives?
13. What is your view on commercial advertisement?
Or
Why is advertising research important? Explain.
14. Write short notes on advertising agency.
Or
Describe the structure of the corporate advertising
agencies.
15. Discuss the importance of colour in advertisements.
Or
Write short notes on Slogan and Trademarks.
AFF-4613
3
Wk16
Part C 10 30)
Answer any three questions.
16. Discuss the role of advertising in the society.
17. Prepare a storyboard for 30 seconds TV commercial on
the topic of your choice.
18. Explain the necessities and limitations of advertising.
19. Describe the various functions and types of advertising
agency.
20. Describe the duties of advertising manager.
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