B.Sc. DEGREE EXAMINATION, NOVEMBER 2017
Fifth Semester
Fashion Technology and Costume Designing
Elective — VISUAL MERCHANDISING
(CBCS 2015 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define Visual Merchandising.
2. What is mean by Display?
3. Define store planning.
4. What is a fixture?
5. What is circulation plan?
6. Define free flow layout.
7. What is Merchandising Presentation?
8. What are the elements of display?
9. Define mannequins.
10. Write a note on lighting.
Sub. Code
5BFC2E1
AFF-5056
2
Sp3
Part B x 5 25)
Answer all questions.
11. Write a note on functions of visual merchandising.
Or
Describe about history of visual merchandising.
12. Write about the purpose of planning fixtures.
Or
Write a note on floor plan.
13. What are the rules for circulation?
Or
Discuss about herringbone and spin type circulation
plan with an example.
14. Write a note on principles of merchandising
presentation.
Or
Discuss about the dominance factors in
merchandising presentation.
15. What are the types of mannequins?
Or
Write a note on promotional display.
Part C x 10 30)
Answer any three out of five.
16. Give a detailed account on role of visual merchandising.
17. Write a detailed note on types of fixtures.
AFF-5056
3
Sp3
18. Briefly explain about the types of circulation plans.
19. Explain in detail about categories of merchandise
presentation.
20. Write a detailed note on steps in visual merchandising.
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