M.B.A. DEGREE EXAMINATION, APRIL 2017.
Fourth Semester
SUSTAINABLE SUPPLY CHAIN MANAGEMENT
(CBCS 2013 onwards)
Time 3 Hours Maximum 75 Marks
Part A x 3 15)
Answer all questions.
All questions carry equal marks.
1. What is supply chain sustainability?
2. Write any two examples of software titles that address
some aspect of supply chain.
3. What do you mean by 'cross-functional driver' in a supply
chain?
4. What is the use of gap analysis in performance
measurement?
5. What is green supply chain?
Part B 10 50)
Answer all questions choosing either or
All questions carry equal marks.
6. Discuss the importance of expanding the scope of
strategic fit across the supply chain.
Or
What is the importance of benchmarking?
Enumerate the challenges faced to implement
benchmarking.
Sub. Code
643403
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7. What types of networks are best suited to highly
differentiated products?
Or
How could an auto manufacturer use transportation
to increase the efficiency of its chain?
8. Identify the drivers of supply chain sustainability
and their obstacles for operations.
Or
How pricing and revenue management are relevant
to perishable assets?
9. How can you, as a Supply Chain Manager, use
SCOR model for benchmarking and measuring
Supply Chain Performance?
Or
Write a comprehensive framework of supply chain
visibility.
10. Discuss the impact of stakeholders on sustainable
supply chain.
Or
Identify and explain the HR competencies that
would be useful to sustainable supply chain
management
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Part C x 10 10)
Compulsory.
11. Micron electronics Inc. is a manufacturer of Personal
computers that sells directly to the Customers who
place orders either through Telephone or Internet.
Micron has one assembly facility, located at Idaho and
also has a sub-contractor, who is able to assemble most
popular models. A typical customer order comes in via the
internet or toll-free-telephone number. Depending on the
type of order, it is allocated either to the Idaho facility or
to the sub-contractor. Large corporate orders, for example
are handled out of Idaho. Micron carries almost no
Finished Goods Inventory and assembles PC's in
response to Customer orders.
A typical order may include a Monitor and a Printer in
addition to PC. Micron does not manufacture peripherals
such as monitors and printers. They are stored at a depot
in Memphis, which Federal Express (Fed Ex) operates for
Micron. Some peripherals are also held at Idaho facility.
Thus, the Order Coordinator must allocate product to the
peripheral order from items in the depot. For an
individual order, Fed Ex transports the assembled PC
(either from Idaho or from the sub-contractor) to
Memphis, where it is merged with the peripherals.
Another possibility is, for Fed Ex to do the merge at a
station close to the customer site. For example, an order
from Chicago can be merged there itself. The merged
order is then delivered to the customer. To facilitate this
Merge-In-Transit, Micron shares detailed electronic
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information with the Fed Ex warehouse as PC's ship out
of Idaho. Customers can track the status of their orders
after they have placed them.
For large corporate orders within the U.S., Micron does
not use Fed Ex. It uses LTL companies to move the
product. Currently these orders are filled using
peripherals that are used at Idaho.
Micron outsources both PC components and peripherals
throughout the world. The company uses Air freight as
well as Ocean transport to move product to the U.S and
then a combination of Truck and Rail to move it into
warehouses.
Questions
What you have understood about Merge-In-Transit
with reference to this case?
What is the role of Fed Ex in Micron electronics?
What are the advantages of using the services of
Fed Ex?
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