M.Com. DEGREE EXAMINATION, NOVEMBER 2017
Second Semester
Commerce
Elective SERVICES MARKETING
(CBCS 2014 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define service marking.
2. What is inseparability in service?
3. What are the factors determine market segmentation?
4. What is segmentation by geographical area?
5. What is meant by product planning?
6. What is repositioning?
7. What do you meant by recreational service?
8. Write any two importance of tourism marketing.
9. What do you mean by service location?
10. What do mean by logistics services?
Sub. Code
4MCO2E1
AFF-4805
2
WS2
Part B X 5 25)
Answer all questions.
11. What are the essential of services marketing?
Explain
Or
What do you mean by service marketing planning
process? Explain.
12. Write down the importance of product positioning
Or
Discuss the term" service quality"
13. What do you mean by resource allocation? Explain.
Or
Discuss briefly on tourism marketing
14. Discuss the term "Multi service Hospital"
Or
Explain bank marketing.
15. Discuss telecommunication services.
Or
What do you mean by resource allocation? Explain.
AFF-4805
3
WS2
Part C X 10 30)
Answer any three questions.
16. Discuss various characteristics of services
17. Detail the important motive which influence the buying
behavior
18. Write down the important of segmentation of banking
organization.
19. Specify different types of services and its marketing
processes.
20. Explain several Ps of services marketing.
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