Exam Details
| Subject | paper – xv : research methodology | |
| Paper | ||
| Exam / Course | mba | |
| Department | ||
| Organization | solapur university | |
| Position | ||
| Exam Date | 03, February, 2018 | |
| City, State | maharashtra, solapur |
Question Paper
M.B.A. (Part (Semester II) (Old CBCS) Examination, 2018
Paper XV Research Methodology
Day and Date Monday, 3-12-2018 Total Marks 70
Time 2.30 p.m. to 5.00 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 3 and 4.
Attempt any two questions from Q. No. 6 and 7.
1. Case study 14
Kaldarshak is a Hindi word for calendar. Each year the Mathura based Hindi
Pustakalay, brings out a Kaldarshak. The company has been in this line for
the past several years. The calender has one page for each month. It shows
various festivals of major religions. This apart, it contains overall astrological
forecast as well as a number of useful information including health tips. In view
of so many useful features, the calendar has been quite popular in North India
over the years.
During the past two years, its ales have somewhat declined. The company is
surprised to see this unexpected and sad development. It is unable to ascertain
as to what has gone wrong to bring about this situation. The managing director
of the company is seriously thinking about seeking professional help in this
regard. He thinks that a good research agency should be approached.
You are as a researcher, you are require to
Identify problem in the case. 2
Prepare objectives and formulate hypothesis. 4
Prepare research design. 2
Prepare questionnaire to collect the data. 6
2. Write short notes on (Attempt any two) 14
Layout of research report.
Characteristics of sound measurement.
Objectives of research.
P.T.O.
P
Set P
3. Write short notes on (Attempt any two) 14
Types of research design.
Characteristics of a good sample.
Concept of independent and dependent variable.
4. Write short answers (Attempt any two) 14
Explain the nominal and ordinal level of measurement.
What do you mean by hypothesis What are the qualities of good
hypothesis
Explain in detail probability sampling techniques.
5. What do you mean by scaling in research Explain any three scaling
techniques with examples. 14
6. What is data collection Explain primary and secondary methods of data
collection. 14
7. Define research and describe the research process in detail. 14
Paper XV Research Methodology
Day and Date Monday, 3-12-2018 Total Marks 70
Time 2.30 p.m. to 5.00 p.m.
Instructions Q. No. 1 is compulsory.
Attempt any two questions from Q. No. 3 and 4.
Attempt any two questions from Q. No. 6 and 7.
1. Case study 14
Kaldarshak is a Hindi word for calendar. Each year the Mathura based Hindi
Pustakalay, brings out a Kaldarshak. The company has been in this line for
the past several years. The calender has one page for each month. It shows
various festivals of major religions. This apart, it contains overall astrological
forecast as well as a number of useful information including health tips. In view
of so many useful features, the calendar has been quite popular in North India
over the years.
During the past two years, its ales have somewhat declined. The company is
surprised to see this unexpected and sad development. It is unable to ascertain
as to what has gone wrong to bring about this situation. The managing director
of the company is seriously thinking about seeking professional help in this
regard. He thinks that a good research agency should be approached.
You are as a researcher, you are require to
Identify problem in the case. 2
Prepare objectives and formulate hypothesis. 4
Prepare research design. 2
Prepare questionnaire to collect the data. 6
2. Write short notes on (Attempt any two) 14
Layout of research report.
Characteristics of sound measurement.
Objectives of research.
P.T.O.
P
Set P
3. Write short notes on (Attempt any two) 14
Types of research design.
Characteristics of a good sample.
Concept of independent and dependent variable.
4. Write short answers (Attempt any two) 14
Explain the nominal and ordinal level of measurement.
What do you mean by hypothesis What are the qualities of good
hypothesis
Explain in detail probability sampling techniques.
5. What do you mean by scaling in research Explain any three scaling
techniques with examples. 14
6. What is data collection Explain primary and secondary methods of data
collection. 14
7. Define research and describe the research process in detail. 14
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- managerial economics
- managerial excellence
- marketing management
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- organisational behaviour
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- paper – ix : marketing management
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- principles of management
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- sales and strategic marketing (new cbcs)
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