M.A. DEGREE EXAMINATION, APRIL 2018
First Semester
English
Elective MASS COMMUNICATION AND
JOURNALISM
(CBCS 2017 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 x 2 20)
Answer all questions.
1. Define mass communication.
2. Name two theories of communication.
3. What is a gallop poll?
4. How should crimes be reported?
5. What is news?
6. Name some types of interviews.
7. Can abbreviations be used in Headlines?
8. Explain any two proof reading symbols.
9. How are advertisements classified?
10. Write a slogan for introducing a new brand of cell phone.
Sub. Code
7MEN1E1
AFS-0476
2
WS3
Part B x 5 25)
Answer all questions, choosing either or
11. Write a short note on authoritarian theory.
Or
What is Free Press theory?
12. A court reporter should know the nuances of the
court Analyse.
Or
How should sports reporting be done?
13. Discuss the means of getting news through
interviews.
Or
What is the purpose of writing letters to the Editor
of a Newspaper?
14. What is ambiguity? Why should it be avoided in
news writing?
Or
Explain the advantages of online publishing.
15. Write a short note on Advertising Media.
Or
How can we make an advertisement effective?
AFS-0476
3
WS3
Part C x 10 30)
Answer any three of the following.
16. Discuss the theories of mass communication.
17. How should election reporting be done?
18. What makes News for the News stories?
19. Explain the ways of writing Headlines and sub-headlines.
20. What techniques should be followed to make
advertisements "medium" effective?
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