DISTANCE EDUCATION
B.B.A. (Corporate Secretaryship) DEGREE EXAMINATION,
MAY 2018.
MANAGERIAL ECONOMICS
(2005 onwards)
Time Three hours Maximum 100 marks
SECTION A — x 8 40 marks)
Answer any FIVE questions.
1. Explain briefly the nature of economic theory.
2. What are the objectives of demand forecasting?
3. What are the limitations of law of demand?
4. Define production function. State its characteristics.
5. Explain the merits and demerits of cost plus pricing.
6. Mention the features of perfect competition.
7. Distinguish between fixed cost and variable cost.
8. State the need for the study of price theory.
SECTION B — × 15 60 marks)
Answer any FOUR questions.
9. How does managerial economics differ from traditional
economics.
10. Enumerate the factors influencing price elasticity of
demand.
Sub. Code
15
DE-3548
2
sp4
11. Explain the role of cost in managerial decision making
process.
12. Describe the various types of pricing policies.
13. Discuss the main features of monopoly competition.
14. Bring out clearly the relationship between TC. MC, and
AV.
15. Under what circumstances skimming and penetration
pricing strategies are suitable.