B.Sc. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Nutrition and Dietetics
FOOD PRODUCT DEVELOPMENT AND MARKETING
STRATEGY
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What is marketing strategy?
2. Who is a linguistic?
3. Define food habit alteration.
4. What is standardization?
5. Differentiate portion size and portion control.
6. What is concept of market?
7. Define economic feasibility.
8. What is promoting agencies?
9. Define agricultural marketing.
10. What is market integration?
Sub. Code
46
CP-8774
2
Wk 14
Part B X 5 25)
Answer all questions.
11. Write short notes on concept of food product
development.
Or
What are the factors involved in food habit
alteration?
12. Explain the importance and role of different
research.
Or
Write short notes on development departments in
food production industry.
13. What are the steps in product development? List
out.
Or
List out the procedure of developed food products.
14. What are the uses of Therapeutic diet?
Or
List out the steps involved in selection and training
of judges.
15. List out the marketing functions.
Or
Write short notes on storage and sanitation.
CP-8774
3
Wk 14
Part C X 10 30)
Answer all questions.
16. Discuss the development departments in food
production industry.
Or
Describe the calculation of nutritive value of food
products.
17. How will you formulate new food products for
Infants and preschool children.
Or
Adolescents and sports persons.
18. Explain the role of Government in promoting
agricultural marketing.
Or
Discuss the study of global marketing status.
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