B.Sc. DEGREE EXAMINATION, APRIL 2018
Sixth Semester
Fashion Design
FASHION MERCHANDISING AND MARKETING
(upto 2015 batch)
Time 3 Hours Maximum 60 Marks
Part A X 2 10)
Answer all questions.
1. What is the need for marketing in fashion industry?
Or
Write in short notes about fashion merchandising.
2. What are the different types of researches?
Or
Explain the importance for the need of research.
3. How merchandising is a part of marketing?
Or
What is meant by sampling?
Sub. Code
61
CP-8601
2
sp6
4. What are the factors influencing pricing of
garments?
Or
What is CIF?
5. Give a brief note on export license.
Or
What are the different labels and tags used in
export order management?
Part B X 10 50)
Answer all questions.
6. Explain in detail the flow chart of materials from
fibre to garment.
Or
Describe briefly the relation of marketing and other
departments.
7. What is market research? Explain in detail about
the different types of research.
Or
Describe briefly about the procedures for research.
8. Explain briefly the merchandising activities in a
garment industry.
Or
How does the preparation of order sheet is done?
Explain about sampling and its methods.
CP-8601
3
sp6
9. Explain the factors that are influencing the pricing.
Why there is a need for pricing?
Or
Describe in detail the different terms of payment for
export.
10. Explain the different types of packing.
Or
Describe briefly the different labels and tags used.
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