Exam Details

Subject marketing management and health care services marketing
Paper
Exam / Course m.b.a. in health services management
Department
Organization alagappa university
Position
Exam Date April, 2018
City, State tamil nadu, karaikudi


Question Paper

M.B.A. DEGREE EXAMINATION, APRIL 2018
Second Semester
Health Service Management
MARKETING MANAGEMENT AND HEALTH CARE
SERVICES MARKETING
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define Marketing.
2. Differentiate between business market and consumer
market.
3. What is Marketing Mix?
4. What do you understand by "Service Encounter"?
5. Define pricing and mention its importance.
6. Define Sales Promotion.
7. Define service segmentation.
8. What is Online Business?
9. Does Advertising play an important role You views?
10. Mention few promotional tools used in service marketing.
Sub. Code
23
CP-8641
2
WSS
Part B X 5 25)
Answer all questions.
11. Holistic marketing concept Your comments.
Or
Explain the five stage model of the consumer buying
process.
12. Explain briefly SWOT analysis.
Or
Explain Gaps model.
13. Mention the roles played by Buying Center.
Or
Mention service life cycle.
14. Does segmentation plays an important role in a
products success Give examples.
Or
Explain the Channels of Distribution.
15. Explain briefly the role of Digital Marketing.
Or
Write a note on Market Research.
Part C X 10 30)
Answer all questions.
16. Explain the core concepts of marketing.
Or
Comment on the factors influencing consumer
behaviour.
CP-8641
3
WSS
17. Explain strategic marketing planning.
Or
Does pricing plays a vital role in service marketing
Your comments.
18. Sales promotion in Health Care Industry Your
view.
Or
'Customer satisfaction' How important in Health
Care Industry Explain.
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Other Question Papers

Subjects

  • accounts and finance
  • basics of accounting
  • corporate finance and management accounting
  • counselling
  • health care
  • health care and wellness
  • health care strategic management
  • health economics and health policy
  • health economics and policy
  • health management information system
  • health management process and behaviour
  • hospital planning and design
  • human resource management
  • law relating to hospitals
  • management information system
  • marketing and strategic management
  • marketing management and health care services marketing
  • marketing management and health care
  • materials management
  • operations management – i
  • operations management – ii
  • operations research
  • organizational behaviour
  • principles of hospital management
  • quality management in health care
  • research methodology and statistics
  • services marketing
  • total quality management