M.B.A. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Airline and Airport Management
STRATEGIC AVIATION MANAGEMENT
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define the terms 'mission and vision'.
2. Distinguish between strategy and tactics.
3. What is meant by strategic group?
4. What purpose does SWOT analysis serve?
5. What is the meaning of strategic alternative?
6. State the meaning of turn around strategy.
7. Who is a low cost leader?
8. Define the term
9. What is meant by knowledgement?
10. State the meaning of corporate governance.
Sub. Code
44
CP-8655
2
Ws 4
Part B X 5 25)
Answer all questions.
11. What are the features of MBO?
Or
List out the forces that drive industry competition.
12. What are the strategic alternatives?
Or
What are primary activities in value chain?
13. How does a firm build synergy?
Or
Distinguish between merger and acquisition.
14. How does a firm acquire core competency?
Or
What are the factors influencing ethics?
15. List out the themes of turn around strategy.
Or
What are the types of controls used in strategy
evaluation?
Part C X 10 30)
Answer all questions.
16. Explain the elements of strategic management.
Or
Discuss the factors driving industry competition.
17. What are the causes for conflicts? Suggest measures
to solve it.
Or
Describe the process of value chain analysis.
18. Discuss the concept of BCG matrix.
Or
Explain Michael porters 7S frame work.
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