Exam Details
| Subject | consumer behaviour and marketing research | |
| Paper | ||
| Exam / Course | pg diploma in marketing management | |
| Department | ||
| Organization | acharya nagarjuna university-distance education | |
| Position | ||
| Exam Date | May, 2017 | |
| City, State | new delhi, new delhi |
Question Paper
Total No. of Questions 10] [Total No. of Pages 1
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2017
MARKETING MANAGEMENT
Consumer Behaviour and Marketing Research
Time 03 Hours Maximum Marks :70
Answer any Five questions.
All questions carry equal marks.
Q1) Why does a marketer needs to study different types of consumer behavior?
Explain.
Q2) Define perception. Describe the role of perception on marketing strategy.
Q3) Explain the consumer decision making process with a suitable example.
Q4) Explain different methods of collecting data.
Q5) What is Attitude? Explain how study of consumer attitude helps in marketing.
Q6) State in brief the characteristics features relevance to Indian consumer.
Q7) Discuss the psychoanalytic theory of personality.
Q8) Explain with examples the various stages involved in the consumer decision
making process.
Q9) Write briefly on Market research design.
Q10) Define Research problem and discuss major steps in designing a research
problem.
P.G. DIPLOMA DEGREE EXAMINATION, MAY 2017
MARKETING MANAGEMENT
Consumer Behaviour and Marketing Research
Time 03 Hours Maximum Marks :70
Answer any Five questions.
All questions carry equal marks.
Q1) Why does a marketer needs to study different types of consumer behavior?
Explain.
Q2) Define perception. Describe the role of perception on marketing strategy.
Q3) Explain the consumer decision making process with a suitable example.
Q4) Explain different methods of collecting data.
Q5) What is Attitude? Explain how study of consumer attitude helps in marketing.
Q6) State in brief the characteristics features relevance to Indian consumer.
Q7) Discuss the psychoanalytic theory of personality.
Q8) Explain with examples the various stages involved in the consumer decision
making process.
Q9) Write briefly on Market research design.
Q10) Define Research problem and discuss major steps in designing a research
problem.