M.A. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Journalism and Mass Communication
MEDIA MANAGEMENT
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define management.
2. Write short note on mass media.
3. Expand DAUP.
4. Define trust.
5. List your views on media as an industry.
6. What is pricing?
7. What is meant by advertising?
8. Define labour law.
9. What is budgeting?
10. What do you mean by cost effective technique?
Sub. Code
43
CP-8780
2
Sp 1
Part B X 5 25)
Answer all questions.
11. Describe about sales promotion.
Or
Write short note on INS and ABC.
12. Write a paragraph on costing.
Or
Describe about quality control.
13. Write a paragraph on record keeping.
Or
Write a note on human resource development for
media.
14. Describe about commercial policy.
Or
Discuss about private limited company.
15. List out the importance of co-operative agency.
Or
Describe about production management.
CP-8780
3
Sp 1
Part C X 10 30)
Answer all questions.
16. Explain in detail about media management.
Or
Write an essay on India's major media houses and
their holding.
17. Write a detailed note on brand promotion.
Or
Elaborate on the economics of visual media.
18. Write an essay on market survey technique.
Or
Explain the principles of media management.
————————