M.A. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Journalism and Mass Communication
COMMUNICATION RESEARCH
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. What do you mean by mass media research?
2. What are the different types of hypothesis?
3. List out any three thrust area in media research.
4. What do you mean by research questions?
5. Define Sampling error.
6. List out the important of observation technique.
7. Write short note on research design.
8. What are the basic elements of statistics?
9. What is meant by Primary data?
10. What do you mean by longitudinal research?
Sub. Code
42
CP-8779
2
sp5
Part B X 5 25)
Answer all questions.
11. Describe the present status of mass media research.
Or
Enumerate the need for media analysis.
12. Write the importance of sampling procedure.
Or
Differentiate probability and non-probability
sampling technique.
13. Write a brief note on Interview schedule.
Or
Describe the importance of attitude scale.
14. Write a note on Qualitative research.
Or
Describe about case study.
15. Differentiate between Parametric and
Non-parametric statistics.
Or
List out the ethics in conducting research.
CP-8779
3
sp5
Part C X 10 30)
Answer all questions.
16. Illustrate the various concepts and theories in
media studies.
Or
Explain about the importance of Review of Related
Literature in media research.
17. Describe about various types of Questions.
Or
Elaborate on the importance of content analysis.
18. Write the importance of data analysis in research.
Or
Explain in detail about Validity and Reliability.
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