M.A. DEGREE EXAMINATION, APRIL 2018
Fourth Semester
Journalism and Mass Communication
DEVELOPMENT COMMUNICATION
(2016 onwards)
Time 3 Hours Maximum 75 Marks
Part A (10 X 2 20)
Answer all questions.
1. Define development communication.
2. List out the development indicators.
3. What do you mean by communication approach?
4. Define self development.
5. What is alternative paradigm?
6. Define folk media.
7. What is diffusion of innovation?
8. What are the key elements in cultural factors model?
9. Define integrated development.
10. What is Gandhi Metha Model?
Sub. Code
41
CP-8778
2
Wk 11
Part B X 5 25)
Answer all questions.
11. Describe about communication perspective on
development.
Or
Write the importance of role of communication in
development.
12. Describe about psychological variable model.
Or
Elaborate on Industrialization approach.
13. Describe about intermediate technology.
Or
Differentiate between self development and self
reliance.
14. Highlight the salient features of five year plan.
Or
Write the importance of rural television.
15. Write a brief note on economic growth model.
Or
Discuss the prospects of development motivation.
CP-8778
3
Wk 11
Part C X 10 30)
Answer all questions.
16. Explain about the approaches to development
communication.
Or
Explain in detail cultural factors model.
17. Explain about traditional media usage in current
scenario.
Or
Describe the present status of development
communication in India.
18. Explain about SITE project in India.
Or
Elaborate on new communication technology.
————————