Exam Details
| Subject | Introduction To Marketing And Merchandising | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Draw and explain a detailed chart depicting fashion acceptance cycle, preferably of ladies high fashion footwear.
2. Explain the scope of marketing, with suitable examples.
3. Do values play any role in marketing? Give examples in support of your answer.
4. How does a product life cycle in fashion industry affect the buying of a footwear? Explain giving examples.
5. Explain the different roles of a manager In management processes. Give examples.
6. Compare and contrast urban fashion with rural fashion. Illustrate with at least five examples.
7. Explain the growth of footwear in a fashion industry perspective.
8. Define any five of the following:
Classic
Fad
Mass fashion
Culture
Silhouette
High fashion
2. Explain the scope of marketing, with suitable examples.
3. Do values play any role in marketing? Give examples in support of your answer.
4. How does a product life cycle in fashion industry affect the buying of a footwear? Explain giving examples.
5. Explain the different roles of a manager In management processes. Give examples.
6. Compare and contrast urban fashion with rural fashion. Illustrate with at least five examples.
7. Explain the growth of footwear in a fashion industry perspective.
8. Define any five of the following:
Classic
Fad
Mass fashion
Culture
Silhouette
High fashion
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing