Exam Details
| Subject | Marketing | |
| Paper | ||
| Exam / Course | Bachelor's Degree Programme | |
| Department | School of Management Studies (SOMS) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2015 | |
| City, State | new delhi, |
Question Paper
1. Distinguish between any two of the following:
Marketing and selling
Micro marketing environment and macro marketing environment
Customer satisfaction and customer expectation
Marketing communication and promotion
2. Write short notes on any two of the following:
Product life cycle
Discounts and Allowances
Pavement traders in Indian marketing
Selling process
3. "Advertising is Wasteful". Discuss with appropriate examples.
4. Distinguish between warehousing and inventory control in physical distribution.
5. How is re-sale price maintained in India? Discuss briefly the legal provisions for its regulation.
6. What do you mean by Brand? Discuss the various types of brands.
7. Define a product and discuss various stages in new product development.
8. Discuss the classifications and functions of wholesalers.
Marketing and selling
Micro marketing environment and macro marketing environment
Customer satisfaction and customer expectation
Marketing communication and promotion
2. Write short notes on any two of the following:
Product life cycle
Discounts and Allowances
Pavement traders in Indian marketing
Selling process
3. "Advertising is Wasteful". Discuss with appropriate examples.
4. Distinguish between warehousing and inventory control in physical distribution.
5. How is re-sale price maintained in India? Discuss briefly the legal provisions for its regulation.
6. What do you mean by Brand? Discuss the various types of brands.
7. Define a product and discuss various stages in new product development.
8. Discuss the classifications and functions of wholesalers.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Export Procedure And Documentation
- Marketing
- Office Organization and Management
- Secretarial Practice