Exam Details
| Subject | Fundamentals Of Retail - I | |
| Paper | ||
| Exam / Course | B.Sc. (RETAIL AND FASHION MERCHANDISE) (BSCRFM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBFR-OOl(S) I
B.Sc. RETAD.. AND FASmON
MERCHANDISE (BSCRFM)
Term-End Examination
..i 0
•..woo·...... . .......
December, 2016
BFR-001(S) FUNDAMENTALS OF RETAIL
Time hours Maximum Marks: 70
Note:
All questions carry equal marks.
Attempt any seven questions.
1. Define Retailing. Critically analyze any four key professional career roles in retailing. Also, state the qualities that one needs to be successful in these careers. 10
2. Elucidate the retail life cycle theory using a suitable example. 10
3. Explain the term 'retail marketing mix'. What are the principles that a retailer needs to follow while implementing the mix 10
4. Discuss the existing legal issues affecting the retailing in India. 10
5. Define distribution channel. What are the functions of the distribution channels? 10
6. Identify the economic, social and cultural trends which are impacting the growth of modem retail in India. 10
7. Recognize the benefits of market segmentation to the retailer. 10
8. What are the key challenges being faced by the Indian retail sector How are the retailers meeting the challenge of demonetisation in India? 10
9. "Retailers add value to products by making it easier for manufacturers to sell and consumers to buy." Justify the statement. 10
B.Sc. RETAD.. AND FASmON
MERCHANDISE (BSCRFM)
Term-End Examination
..i 0
•..woo·...... . .......
December, 2016
BFR-001(S) FUNDAMENTALS OF RETAIL
Time hours Maximum Marks: 70
Note:
All questions carry equal marks.
Attempt any seven questions.
1. Define Retailing. Critically analyze any four key professional career roles in retailing. Also, state the qualities that one needs to be successful in these careers. 10
2. Elucidate the retail life cycle theory using a suitable example. 10
3. Explain the term 'retail marketing mix'. What are the principles that a retailer needs to follow while implementing the mix 10
4. Discuss the existing legal issues affecting the retailing in India. 10
5. Define distribution channel. What are the functions of the distribution channels? 10
6. Identify the economic, social and cultural trends which are impacting the growth of modem retail in India. 10
7. Recognize the benefits of market segmentation to the retailer. 10
8. What are the key challenges being faced by the Indian retail sector How are the retailers meeting the challenge of demonetisation in India? 10
9. "Retailers add value to products by making it easier for manufacturers to sell and consumers to buy." Justify the statement. 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
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- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Basic Of Accounts And Managerial Economics
- Business Communication - Ii
- Business Communication-I
- Computer Basics
- Consumer Behavior
- Franchising
- Fundamentals Of Management
- Fundamentals Of Retail - I
- Fundamentals Of Retail - Ii
- Human Resource Management
- Marketing Management