Exam Details

Subject Fundamentals Of Retail - I
Paper
Exam / Course B.Sc. (RETAIL AND FASHION MERCHANDISE) (BSCRFM)
Department School of Engineering & Technology (SOET)
Organization indira gandhi national open university
Position
Exam Date December, 2016
City, State new delhi,


Question Paper

No. of Printed Pages: 2 IBFR-001 I
t"j B.Sc. (RETAIL AND FASHION MERCHANDISE)
l"­ (BSCRFM)
00
o Term-End Examination
o December, 2016
BFR-001 FUNDAMENTALS OF RETAIL

Time 3 hours Maximum Marks 70
Note: Attempt any seven questions.
All questions cam) equal marks.

1. What are the different functions in which a career in retail sector is possible? Also state the qualities that an individual needs to possess.

2. List the suggested guidelines for successful retail operations.

3. Explain the different forms and types of Retail distribution channels.

4. Write a note explaining the Wheel of Retailing theory of Retail Competition. What is the theory's major strength and weakness

5. Define Market segmentation and the variables that marketers use to segment consumer markets.

6. Discuss any two acts applicable and their impact on the retail business in India.

7. Define Retail Consumer Behaviour. What are the advantages of understanding consumer behaviour?

8. What are the factors that have contributed to the growth of organized retail in India

9. Write a note highlighting the significance of retail as sunrise industry.

10. Define Marketing Mix. Discuss the elements of Marketing Mix with suitable examples.


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  • Centre for Corporate Education, Training & Consultancy (CCETC)
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Subjects

  • Basic Of Accounts And Managerial Economics
  • Business Communication - Ii
  • Business Communication-I
  • Computer Basics
  • Consumer Behavior
  • Franchising
  • Fundamentals Of Management
  • Fundamentals Of Retail - I
  • Fundamentals Of Retail - Ii
  • Human Resource Management
  • Marketing Management