Exam Details
| Subject | Marketing Basic | |
| Paper | ||
| Exam / Course | B.Sc Footwear Technology (BSCFWT) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages 2
IBFWE-029!
B.Se. FOOTWEAR TECHNOLOGY (BSCFWT) Term-End Examination 0010(; June, 2016
BFWE-029 MARKETING BASIC
Time: 3 hours Maximum Marks: 70
Note: Attempt all questions. All questions carry equal marks.
1. What is 'Consumer Behaviour' Explain the process which a consumer follows before buying a product. 10
2. What is 'Promotion' Differentiate between advertising and publicity. 10
3. Why is it important for a marketer to study product life cycle? Explain various strategies which a marketer follows in each stage. 10
4. Why is it significant to study environment Explain various internal and external environmental factors. 10
5. Define the term 'Branding'. How does branding help the organisation in selling the product and customers in buying the product? 10
6. Discuss the various pricing strategies with the help of suitable examples. 10
7. Write short notes on the following: 5+5
Direct Selling
Sales Promotion
IBFWE-029!
B.Se. FOOTWEAR TECHNOLOGY (BSCFWT) Term-End Examination 0010(; June, 2016
BFWE-029 MARKETING BASIC
Time: 3 hours Maximum Marks: 70
Note: Attempt all questions. All questions carry equal marks.
1. What is 'Consumer Behaviour' Explain the process which a consumer follows before buying a product. 10
2. What is 'Promotion' Differentiate between advertising and publicity. 10
3. Why is it important for a marketer to study product life cycle? Explain various strategies which a marketer follows in each stage. 10
4. Why is it significant to study environment Explain various internal and external environmental factors. 10
5. Define the term 'Branding'. How does branding help the organisation in selling the product and customers in buying the product? 10
6. Discuss the various pricing strategies with the help of suitable examples. 10
7. Write short notes on the following: 5+5
Direct Selling
Sales Promotion
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advance Design
- Advanced Design - I
- Advanced Design - Ii
- Advanced Manufacturing Technique
- Art of Public Speaking - I
- Art Of Public Speaking - Ii
- Basic Accounting
- Finishing 1
- HRM
- Introduction To Marketing And Merchandising
- Managerial Development
- Marketing
- Marketing Basic
- Merchandising
- Polymer Technology
- Polymer Technology - I
- Production And Operation Management - III
- Production Operation Management - Ii
- Productivity - I
- Productivity And Operation Management - I
- Testing