Exam Details

Subject Seles Management
Paper
Exam / Course B.Sc Fashion Merchandizing & Retail Management (BSCFMRM)
Department School of Engineering & Technology (SOET)
Organization indira gandhi national open university
Position
Exam Date June, 2016
City, State new delhi,


Question Paper

1. Explain the relevance of sales meetings and sales contests for a salesperson.

2. "A motivated sales force is a winning sales force." Justify the statement with the help of suitable examples.

3. Why do we use quotas in the management of sales force What factors should be considered while setting the sales quotas

4. What is meant by personal selling? Explain the various steps in personal selling process giving suitable examples.

5. Elucidate the importance of training programmes in an organisation.

6. Explain sales audit and its objectives. How far is it important to an organisation with regards to inventory?

7. Explain the various methods of sales promotion. Suggest the sales promotion strategies for the following:

(a)Eatable products

Electronic products

8. What is sales job analysis? Briefly describe each of the sub-heads in which it is being carried out.

9. Explain the concept of Unique Selling Proposition with the help of appropriate examples.

10. Explain the parameters to monitor the performance of a salesperson.


Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Applied Science
  • Business Communication-I
  • Business Communication-II
  • Business Economics
  • Computer Science
  • Consumer Behaviour
  • Customer Relationship Management
  • Elements of Fashion
  • Financial Management
  • Franchising
  • Fundamentals Of Management
  • Fundamentals of Retail-I
  • Fundamentals of Retail-II
  • Import Export Documentation
  • International Retailing
  • Introduction To Manufacturing Technique
  • Mall Management
  • Managerial Economics
  • Manufacturing Technique - I
  • Manufacturing Technique - Ii
  • Marketing Management
  • Non-Store Retailing
  • Personality Development
  • Principles Of Management
  • Product Knowledge - I
  • Product Knowledge / Material Foundation
  • Product Knowledge-Ii
  • Retail Banking
  • Retail Communication
  • Retail Merchandising-I
  • Retail Merchandizing - II
  • Retail Merchandizing - Iii
  • Retail Operations - Ii
  • Retail Operations-I
  • Retail Organization - I
  • Retail Organization Ii
  • Retail Planning & Site Selection
  • Retail Strategy
  • Seles Management
  • Supply Chain Management