Exam Details
| Subject | Retail Communication | |
| Paper | ||
| Exam / Course | B.Sc Fashion Merchandizing & Retail Management (BSCFMRM) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | June, 2016 | |
| City, State | new delhi, |
Question Paper
No. of Printed Pages: 2 IBFW·020I
B.Sc. FASffiON MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM) Term-End Examination .JLrj ,JOb June, 2016
BFW-020 RETAIL COMMUNICATION
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. What do you understand by the term consumer behaviour? Why is it important for promotional planners to understand consumer behaviour? 10
2. What is a "Creative brief"? What are the important factors which should be taken into consideration while writing a creative brief? 10
3. How can "brand personality" help in building the brand equity? 10
4. Explain the term "Retail Communication Mix". Discuss the consumer buying behaviour in detail. 10
5. Discuss the various functions of advertising. 10
6. Over the time, sponsorships create goodwill for retailers among customers and society. Discuss the different types of sponsorships. 10
7. Discuss the various advantages and disadvantages of sales promotional methods adopted by retailers. 10
8. Explain the terms 'public relations' and 'publicity'. Discuss the difference between the two. 10
9. What is Integrated Marketing Communication How will you prepare an IMC plan for promoting a retail store selling apparel? 10
10. What are the various types of Internet advertising? Illustrate the same with suitable examples. 10
B.Sc. FASffiON MERCHANDISING AND
RETAIL MANAGEMENT (BSCFMRM) Term-End Examination .JLrj ,JOb June, 2016
BFW-020 RETAIL COMMUNICATION
Time: 3 hours Maximum Marks: 70
Note: Attempt any seven questions. All questions carry equal marks.
1. What do you understand by the term consumer behaviour? Why is it important for promotional planners to understand consumer behaviour? 10
2. What is a "Creative brief"? What are the important factors which should be taken into consideration while writing a creative brief? 10
3. How can "brand personality" help in building the brand equity? 10
4. Explain the term "Retail Communication Mix". Discuss the consumer buying behaviour in detail. 10
5. Discuss the various functions of advertising. 10
6. Over the time, sponsorships create goodwill for retailers among customers and society. Discuss the different types of sponsorships. 10
7. Discuss the various advantages and disadvantages of sales promotional methods adopted by retailers. 10
8. Explain the terms 'public relations' and 'publicity'. Discuss the difference between the two. 10
9. What is Integrated Marketing Communication How will you prepare an IMC plan for promoting a retail store selling apparel? 10
10. What are the various types of Internet advertising? Illustrate the same with suitable examples. 10
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Applied Science
- Business Communication-I
- Business Communication-II
- Business Economics
- Computer Science
- Consumer Behaviour
- Customer Relationship Management
- Elements of Fashion
- Financial Management
- Franchising
- Fundamentals Of Management
- Fundamentals of Retail-I
- Fundamentals of Retail-II
- Import Export Documentation
- International Retailing
- Introduction To Manufacturing Technique
- Mall Management
- Managerial Economics
- Manufacturing Technique - I
- Manufacturing Technique - Ii
- Marketing Management
- Non-Store Retailing
- Personality Development
- Principles Of Management
- Product Knowledge - I
- Product Knowledge / Material Foundation
- Product Knowledge-Ii
- Retail Banking
- Retail Communication
- Retail Merchandising-I
- Retail Merchandizing - II
- Retail Merchandizing - Iii
- Retail Operations - Ii
- Retail Operations-I
- Retail Organization - I
- Retail Organization Ii
- Retail Planning & Site Selection
- Retail Strategy
- Seles Management
- Supply Chain Management