Exam Details
| Subject | Retail Marketing | |
| Paper | ||
| Exam / Course | M.Sc. FOOTWEAR DESIGN AND PRODUCTION (MSCFDP) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Explain and 'Demand' with suitable examples. What are the roles and responsibilities of a Marketing Manager?
2. What is the difference between Marketing and Selling Explain the concept of 'Holistic Marketing'.
3. What do you mean by the following terms?
Market segmentation
Targeting
Positioning
How would you segment the market for
Contact Lenses?
Fruit Juices?
4. What are the objectives of packaging and labelling of a product Explain with suitable examples.
5. Explain the different stages in New Product Development process with suitable examples.
6. What is channel conflict How can channel conflict be managed Discuss the channel member powers.
7. Explain the different gaps associated with customer expectations in the marketing of services.
8. Elaborate the following trends in marketing:
• Rural Marketing
• Green Marketing
• Neuro-Marketing
• Ambush Marketing
9. What are the different types of pricing methods? Explain with suitable examples.
10. Write short notes on any two of the following:
Importance of Channels of Distribution
Product Line and Product Mix
Cannibalization
Marketing Myopia
2. What is the difference between Marketing and Selling Explain the concept of 'Holistic Marketing'.
3. What do you mean by the following terms?
Market segmentation
Targeting
Positioning
How would you segment the market for
Contact Lenses?
Fruit Juices?
4. What are the objectives of packaging and labelling of a product Explain with suitable examples.
5. Explain the different stages in New Product Development process with suitable examples.
6. What is channel conflict How can channel conflict be managed Discuss the channel member powers.
7. Explain the different gaps associated with customer expectations in the marketing of services.
8. Elaborate the following trends in marketing:
• Rural Marketing
• Green Marketing
• Neuro-Marketing
• Ambush Marketing
9. What are the different types of pricing methods? Explain with suitable examples.
10. Write short notes on any two of the following:
Importance of Channels of Distribution
Product Line and Product Mix
Cannibalization
Marketing Myopia
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Manufacturing Technique
- Basic Of Cad
- Communication Skills
- Computer Basics
- Corporate Skills
- Design Foundation
- Elements Of Economics, Accounts And Finance
- Footwear Lasting & Making
- Functions Of Merchandising
- Fundamentals Of Sales Management
- Introduction To Footwear Manufacturing
- Introduction To Retail
- Managing Retail Supply Chain
- Market Research, Travels And Statistical Techniques
- Marketing Management And Market Research
- Organisational Behaviour And Human Resources Development
- Principles And Practices Of Management
- Principles Of Retail Merchandising
- Product Design Process
- Product Design Process (A) Component Making (B) Making And Finishing
- Product Knowledge And Material Foundation
- Retail Communication
- Retail Consumer Behaviour
- Retail Marketing
- Site Selection