Exam Details
| Subject | Marketing Management And Market Research | |
| Paper | ||
| Exam / Course | M.Sc. FOOTWEAR DESIGN AND PRODUCTION (MSCFDP) | |
| Department | School of Engineering & Technology (SOET) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. Write short notes on any two of the following:
BCG Matrix
Porter's Five Force Model
SWOT Analysis
2. What is Marketing Environment Explain the various forces in marketing environment.
3. Describe the various stages of Product Life Cycle. Explain the various strategies followed by a marketer in each stage.
4. What is advertising? How is it different from sales promotion?
5. Explain the Marketing Research process.
6. What are primary data and secondary data Explain their advantages and disadvantages.
7. Write short notes on any two of the following:
Interview Method
Observation Method
Likert Scale
8. What is sampling Explain two broad types of sampling techniques.
BCG Matrix
Porter's Five Force Model
SWOT Analysis
2. What is Marketing Environment Explain the various forces in marketing environment.
3. Describe the various stages of Product Life Cycle. Explain the various strategies followed by a marketer in each stage.
4. What is advertising? How is it different from sales promotion?
5. Explain the Marketing Research process.
6. What are primary data and secondary data Explain their advantages and disadvantages.
7. Write short notes on any two of the following:
Interview Method
Observation Method
Likert Scale
8. What is sampling Explain two broad types of sampling techniques.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Advanced Manufacturing Technique
- Basic Of Cad
- Communication Skills
- Computer Basics
- Corporate Skills
- Design Foundation
- Elements Of Economics, Accounts And Finance
- Footwear Lasting & Making
- Functions Of Merchandising
- Fundamentals Of Sales Management
- Introduction To Footwear Manufacturing
- Introduction To Retail
- Managing Retail Supply Chain
- Market Research, Travels And Statistical Techniques
- Marketing Management And Market Research
- Organisational Behaviour And Human Resources Development
- Principles And Practices Of Management
- Principles Of Retail Merchandising
- Product Design Process
- Product Design Process (A) Component Making (B) Making And Finishing
- Product Knowledge And Material Foundation
- Retail Communication
- Retail Consumer Behaviour
- Retail Marketing
- Site Selection