Exam Details

Subject Understanding Tourism Markets
Paper
Exam / Course Master's in Tourism Management
Department School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
Organization indira gandhi national open university
Position
Exam Date December, 2016
City, State new delhi,


Question Paper

1. What is market research? Discuss various research methodologies.

2. What do you understand by Market Segmentation? Explain different bases of market segmentation.

3. What is timeshare? Discuss the timeshare markets.

4. What is the significance of domestic tourism? Discuss key issues in domestic tourism.

5. How important is Gulf and Middle East tourism market for India? What are the marketing objectives and strategy for Gulf and Middle East of India?

6. Write short notes on any two of the following in about 300 words each:

Importance of Information

Dimensions of Domestic tourism

Travel motivators

7. Write a note on Europe as tourism market for India.

8. Discuss the efforts of Indian Government to market India as a tourist destination for NRIs and PIOs.

9. Discuss the methods of profiling tourism markets. Profile a German tourist.

10. Explain briefly:

Excursionist

Eco-Tourism market

Root tourism

Market constraints


Departments

  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • Centre for Corporate Education, Training & Consultancy (CCETC)
  • National Centre for Disability Studies (NCDS)
  • School of Agriculture (SOA)
  • School of Computer and Information Sciences (SOCIS)
  • School of Continuing Education (SOCE)
  • School of Education (SOE)
  • School of Engineering & Technology (SOET)
  • School of Extension and Development Studies (SOEDS)
  • School of Foreign Languages (SOFL)
  • School of Gender Development Studies(SOGDS)
  • School of Health Science (SOHS)
  • School of Humanities (SOH)
  • School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
  • School of Journalism and New Media Studies (SOJNMS)
  • School of Law (SOL)
  • School of Management Studies (SOMS)
  • School of Performing Arts and Visual Arts (SOPVA)
  • School of Performing Arts and Visual Arts(SOPVA)
  • School of Sciences (SOS)
  • School of Social Sciences (SOSS)
  • School of Social Work (SOSW)
  • School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
  • School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
  • School of Translation Studies and Training (SOTST)
  • School of Vocational Education and Training (SOVET)
  • Staff Training & Research in Distance Education (STRIDE)

Subjects

  • Accounting And Finance For Managers In Tourism
  • Human Resource Planning and Development in Tourism
  • Information Management Systems in Tourism
  • Management Functions and Behaviour in Tourism
  • Managing Entrepreneurship' And Small Business In Tourism
  • Managing Personnel in Toursim
  • Managing Sales And Promotion In Tourism
  • Marketing For Tourism Managers
  • Meetings, Incentives, Conferences And Expositions (Mice)
  • Tourism Impacts
  • Tourism Operations
  • Tourism Planning And Development
  • Tourism Products : Design and Development
  • Tourist Transport Management (Road Transport)
  • Understanding Tourism Markets