Exam Details
| Subject | Managing Sales And Promotion In Tourism | |
| Paper | ||
| Exam / Course | Master's in Tourism Management | |
| Department | School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM) | |
| Organization | indira gandhi national open university | |
| Position | ||
| Exam Date | December, 2016 | |
| City, State | new delhi, |
Question Paper
1. What is sales management? Discuss the changes and growth of sales management that has witnessed over last few decades.
2. Define personal selling. Discuss various theories of personal selling.
3. Write a descriptive note on
• Presentation and communication skills; and
• Sales job analysis
4. Elaborate the marketing communication process. Also discuss its role in tourism industry.
5. What are selling skills? How would you develop personal selling skills in a tourism industry organisation?
6. Elaborate various methods of sales control.
7. Define public relations. Discuss process of public relations in tourism. How does public relation help in tourism business
8. What are media strategies? How would you develop media strategies especially for international tourism promotion?
9. What is an advertising agency? Discuss its functions and structure at National Level.
10. Write a descriptive note on
• Channel of distribution in tourism industry.
• Sales programme planning and productivity.
2. Define personal selling. Discuss various theories of personal selling.
3. Write a descriptive note on
• Presentation and communication skills; and
• Sales job analysis
4. Elaborate the marketing communication process. Also discuss its role in tourism industry.
5. What are selling skills? How would you develop personal selling skills in a tourism industry organisation?
6. Elaborate various methods of sales control.
7. Define public relations. Discuss process of public relations in tourism. How does public relation help in tourism business
8. What are media strategies? How would you develop media strategies especially for international tourism promotion?
9. What is an advertising agency? Discuss its functions and structure at National Level.
10. Write a descriptive note on
• Channel of distribution in tourism industry.
• Sales programme planning and productivity.
Other Question Papers
Departments
- Centre for Corporate Education, Training & Consultancy (CCETC)
- Centre for Corporate Education, Training & Consultancy (CCETC)
- National Centre for Disability Studies (NCDS)
- School of Agriculture (SOA)
- School of Computer and Information Sciences (SOCIS)
- School of Continuing Education (SOCE)
- School of Education (SOE)
- School of Engineering & Technology (SOET)
- School of Extension and Development Studies (SOEDS)
- School of Foreign Languages (SOFL)
- School of Gender Development Studies(SOGDS)
- School of Health Science (SOHS)
- School of Humanities (SOH)
- School of Interdisciplinary and Trans-Disciplinary Studies (SOITDS)
- School of Journalism and New Media Studies (SOJNMS)
- School of Law (SOL)
- School of Management Studies (SOMS)
- School of Performing Arts and Visual Arts (SOPVA)
- School of Performing Arts and Visual Arts(SOPVA)
- School of Sciences (SOS)
- School of Social Sciences (SOSS)
- School of Social Work (SOSW)
- School of Tourism & Hospitality Service Sectoral SOMS (SOTHSM)
- School of Tourism &Hospitality Service Sectoral SOMS (SOTHSSM)
- School of Translation Studies and Training (SOTST)
- School of Vocational Education and Training (SOVET)
- Staff Training & Research in Distance Education (STRIDE)
Subjects
- Accounting And Finance For Managers In Tourism
- Human Resource Planning and Development in Tourism
- Information Management Systems in Tourism
- Management Functions and Behaviour in Tourism
- Managing Entrepreneurship' And Small Business In Tourism
- Managing Personnel in Toursim
- Managing Sales And Promotion In Tourism
- Marketing For Tourism Managers
- Meetings, Incentives, Conferences And Expositions (Mice)
- Tourism Impacts
- Tourism Operations
- Tourism Planning And Development
- Tourism Products : Design and Development
- Tourist Transport Management (Road Transport)
- Understanding Tourism Markets