DISTANCE EDUCATION
M.A. (English) DEGREE EXAMINATION, MAY 2016.
NEW MEDIA AND ADVERTISING
Time Three hours Maximum 100 marks
SECTION A — 8 40 marks)
Answer any FIVE questions given below each not
exceeding 150 words.
1. Define the role of information technology in
communication.
2. What is MS Word and Excel?
3. List any ten glossary of terms associated with websites.
4. Define email and internet.
5. What is a mailing list?
6. Write about news feeds and e-zines.
7. What is media convergence?
8. Write briefly about the use of new media in public
relations and advertisement.
Sub. Code
15
DE-3475
2
hp-ap1
SECTION B — × 15 60 marks)
Answer any FOUR essay type questions given below in
400 words each.
9. Explain DOS and windows.
10. Describe the growth of computer networks and world
wide web.
11. What are the characteristic features of a typical website?
12. Write a brief account of the importance of internet.
13. Comment on the styles, presentation, hyperlinks, VRLS
in writing for new media.
14. Write an essay on the advantages of working with
graphics, images etc.
15. Write briefly the scope of future trends in new media and
advertising.