DISTANCE EDUCATION
M.A. (English) DEGREE EXAMINATION, DECEMBER 2017.
NEW MEDIA AND ADVERTISING
Time Three hours Maximum 100 marks
SECTION A — × 8 40 marks)
Answer any FIVE of the following.
1. Define computer and explain its uses.
2. What is DOS and windows?
3. Explain Word Processing Software.
4. Write the uses and abuses of email.
5. Distinguish Hardward and Software.
6. Discuss the conventions of writing for Mass Media.
7. Explain e-zines.
8. Write the role of advertisement in Media.
SECTION B — × 15 60 marks)
Answer any FOUR of the following.
9. Explain the characteristics of computers.
10. Write an essay on the growth of computer networks and
World Wide Web.
Sub. Code
15
DE-2591
WSS
2
11. Discuss the role of commerce and publishing through
new media.
12. List the Glossary of terms associated with websites.
13. Comment on the styles, presentation, hyperlinks in
writing for new media.
14. Write an essay on the advantages of working with
graphics, images etc.
15. Discuss the scope of future trends in new media and
advertising.
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